IoT and CRM: a match made in business heaven

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Experts believe that, by 2020, at least 50 billion devices will be connected to the Internet of Things (IoT). Vehicles, home appliances, medical devices, … If it can be connected to the internet, it is only a matter of time until it will be able to send and receive information all on its own. A fully connected world may sound a bit sci-fi, but the rising number of smart homes suggests otherwise. In fact, more and more businesses are combining IoT and CRM to enhance customer experience and offer exciting new services.

 

When IoT and CRM join forces in the smart home

Picture this: you’re heading home from work when you receive an alert from your refrigerator, reminding you that you’re out of orange juice. While you’re at the store, your boiler informs you that it has booked a plumber because it’s due for maintenance. And when you’re about to turn in, your phone warns you that you left the back door unlocked. Smart home solutions like this are possible thanks to IoT, provided there is a CRM solution in place.

 

IoT CRM solutions are used to:

Create databases.

Analyze data, turning it into tangible information and user insights.

Communicate insights to users, notifying them automatically.

Spotting and tapping real-time demand

Next to making the smart home owner’s life a little easier, IoT and CRM also offer a huge opportunity for businesses who want to adopt a more customer-centric strategy. Historic user data analysis combined with live user data streams enable companies to offer (new) services right when smart home owners need them the most. Combining IoT and CRM even enables businesses to adapt prices based on real-time demand.

ONnergy: tailor-made CRM for your business

Able to connect to any IoT appliance, the ONnergy app is a flexible CRM tool that helps smart home owners monitor their electricity, water and gas usage. The app can be restyled to match your brand to a T, so there really is no need to create your own IoT CRM solution from scratch.

 

Let’s team up!

Interested in becoming a key player in the world of IoT? Fill out the form below to become an ONnergy partner, and we’ll get back to you straight away.

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